MUZA Wine Rebranding

By retaining the MUZA name and introducing a fresh visual identity, MAROG revitalized the brand, breathing new life into its story. The rebranding concept celebrates the uniqueness of women—just as every flower is distinguished by its fragrance and elegance, each woman is defined by her own unique essence.

During the rebranding process, MAROG set out to create a striking and memorable logo. The result is a captivating floral collage that forms the profile of a female face, evoking the grace and allure of an ancient Greek nymph.

Four distinct designs were crafted for MUZA’s wine labels, each thoughtfully tailored to reflect the unique character of its wine. The deep hue of the red label evokes the essence of the "drink of the gods," symbolizing richness and passion.

The white label, with its clean and elegant tones, represents simplicity and purity. The soft pink of the rose label symbolizes motherhood and beauty. The soft pink of the rosé label captures the essence of motherhood and beauty, while the luxurious black and gold of the reserve label exude sophistication and prosperity.