-
ADVERTISING CAMPAIGN FOR FINCA
FINCA Armenia provides socially-responsible financial services and enables low-income entrepreneurs and small business owners to invest in their futures. One of the opportunities the organization grants is the tablet-based lending performed in all provinces of Armenia.
-
DELIVERABLES
COMMUNICATION
ANIMATION
RADIO ADVERTISING
SOCIAL MEDIA CONTENT
-
CLIENT
The main objective of the advertising campaign was to promote the innovative tablet-based lending that FINCA Armenia puts forward in the provinces and regions of Armenia, presenting the notion of easy and convenient lending for the existing and potential customers of the organization.
The campaign slogan “Tablet-based lending performed wherever you prefer: we are coming to your town” («Վարկի ձևակերպում Ձեզ հարմար վայրում․ մենք գալիս ենք Ձեր համայնք») was created to present the innovative method to the target audience in the most easily comprehensible way. We also created special characters for the animated video to explain the full process of the lending system, as well as introduce the unique features of the method.
-
Besides, an essential objective of the campaign was also to promote FINCA Armenia as a responsible and reliable organization and engage new customers. For this, we visited people living in the regions and provinces of Armenia, ready to tell about their experience of using the innovative method. The stories were shared through a special promotional TV reportage.
-
