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ALEXANDREA WINERY BRANDING
In the fiercely competitive wine market, where every bottle tells a story, we understand the significance of cultivating a strong brand presence that reflects the brand's distinct core values and cherished winemaking traditions, both locally and globally.
Our collaboration with Alexandrea Winery involved developing a comprehensive brand platform that effectively communicated the winery's essence and established a unique identity that set it apart from competitors. This collaboration highlights the significance of a compelling and differentiated brand identity in today's wine industry.
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DELIVERABLES
BRAND PLATFORM
VISUAL IDENTITY
CORPORATE IDENTITY
DESIGN MATERIALS
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CLIENT
At the heart of this tale lies the legacy, that one crafts to live on beyond. As nature claims the finest vineyards, so do people harvest the choicest grapes to fashion the most exquisite wine, for every creation births from a notion, and every narrative springs forth from a single word. With each bottle uncorked, a fresh saga unfolds, as if the wine itself were a new tale waiting to be told. Alexandrea, a winery made by and for wine lovers, goes beyond being just a factory. It's a space for community, sharing joy and passion for food, wine, art and life.
The essence of Alexandrea Winery is the harmonious fusion between tradition and innovation, yielding unique and artistic tangible products. At the forefront of innovation and technology, Alexandrea Winery is also committed to resource allocation, utilizing solar energy and recycling water to promote eco-friendliness. Their core philosophy is centered around caring for both the community and the soil on which they stand, truly valuing people.
The brand logo of Alexandrea Winery is a beautiful interplay of grape leaves, vines, and roots, with a compass pointer fashioned in the shape of a delicate leaf. The emblem's minimalist design, complemented by gold embossed foil, evokes the grandeur of Alexandrea Winery and serves as a beacon, guiding wine enthusiasts towards its splendid offerings. Inside the logo, the roots of the vineyards stretch far and wide, bearing testament to the global influence of the great winery.