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ZGON - The Emergency-Ready Lifestyle Brand
ZGON (translated as “alert, aware, ready” from Armenian) is a brand built on preparedness and resilience, aligning with the Comprehensive Defense (Total Defense) concept of Armenia, known as Vogezen. In a country where natural disasters, military conflicts, and unforeseen emergencies are a reality, ZGON provides a practical yet stylish solution for emergency preparedness, reinforcing the idea that readiness is a responsibility shared by the whole of society.
The brand’s cornerstone product is a multifunctional emergency backpack, equipped with essential survival items, including anti-radiation iodine, first aid kits, emergency tools, and other critical supplies. Designed for both civilians and professionals, ZGON integrates emergency readiness into daily life, ensuring individuals can act swiftly in a crisis.
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DELIVERABLES
LOGO DESIGN
BRAND COLOR PALETTE AND PATTERNS
PRODUCT BRANDING AND PACKAGING
MARKETING AND DIGITAL ASSETS
TYPOGRAPHY AND VISUAL IDENTITY
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CLIENT
ZGON’s identity is rooted in urgency, awareness, and action, expressed through a custom typeface with sharp, straight forms and a symbol resembling an exclamation mark-a universal call for alertness. The black and yellow color scheme reflects emergency readiness, caution, and the prioritization of life, resonating with the Total Defense philosophy, where every citizen plays a role in national resilience.
What sets ZGON apart is its ability to merge functionality with fashion. The backpack is not just for emergencies; it is designed to be a cool, everyday carry item, reinforcing the idea that being prepared should be a lifestyle, not a last-minute reaction. To make readiness feel modern and accessible, we developed bold design patterns that give the brand an approachable, urban appeal while maintaining its core purpose.
ZGON is more than an emergency product brand-it is a movement for resilience. By integrating with Vogezen’s Comprehensive Defense strategy, it empowers individuals to take proactive steps toward their own safety, reinforcing the whole-of-society approach to national preparedness.
Better to be prepared and never need it than to need it and not be ready.
