dahook Restaurant And Beer Branding

dahook is a restaurant in Tsaghkadzor with its brewery. The brand is also engaged in the production and sale of bottled beer. The factory produces 4 types of beer: Hell, Weiss, Schwarz, and Red IPA. As a result of the cooperation between MAROG and dahook, a new brand was created with a unique visual and verbal identity, brand value system, and messaging.
DELIVERABLES

BRANDING

CORPORATE IDENTITY

BOTTLE DESIGN

LABEL DESIGN

DESIGN MATERIALS

NAMING AND BRAND PROMISE

BRAND PLATFORM

COMMUNICATION PLATFORM
CLIENT

To create dahook's identity, the team combined two concepts: the feeling of flying while skiing (“ski” in Armenian is «դահուկ» [dahuk]) and the flight of a tropical bird dahuk. This memorable word game resulted in a distinctive logo and brand identity enhanced with Scandinavian illustrations.

In the visual identity, blue symbolizes the bird's flight, the sky, and the water (the dahook bird lives mainly in water areas). Black, white, and red colors symbolizing the bird colors, keep the shade balance of the brand. The beige communicates the color palette of the beer and the ear of the wheat.

dahook Restaurant And Beer Branding